Market Analytics

Report Data from June 15, 2021

Our location analytics demonstrate patterns and growth for Upper Chichester Townships most popular areas and businesses.

Trade Area:
- 75% of visitors come from 16 miles
- 75% of visits come from 7 miles
Top counties:
- Delaware: 51.7% of visitors
- New Castle: 21.8% of visitors
Top 5 visitor segments by percentage of visitors:
- I31 Hard Working Values: 10.47%
- D16 Settled in Suburbia: 9.62%
- C11 Sophisticated City Dwellers: 5.51%
- J34 Suburban Sophisticates: 5.06%
- E20 No Place Like Home: 4.61%
Top 5 visitor segments by visitor propensity:
- H29 Destination Recreation: 1.02% - 5.08X
- I31 Hard Working Values: 10.47% - 3.7X
- D15 Sport Utility Families: 1.2% - 3.5X
- F23 Families Matter Most: 1.32% - 1.97X
- A05 Couples with Clout: 1.36% - 1.52X
Peak Days: Saturdays, and somewhat Fridays
Peak times: between 1 and 5 PM
Other areas visited:
- Larkin’s Corner: 5.67%
- Brandywine Town Center: 4.82%
- Northtown Plaza Shopping Center: 4.12%
- Walmart (Boothwyn): 3.32%
- Concordville Town Centre: 2.96%

Trade Area:
- 75% of visitors come from 13 miles
- 77% of visits come from 6 miles
Top counties:
- Delaware: 59.8% of visitors
- New Castle: 16.4% of visitors
Top 5 visitor segments by percentage of visitors:
- D16 Settled in Suburbia: 10.67%
- J34 Suburban Sophisticates: 7.7%
- I31 Hard Working Values: 5.81%
- B07 Across the Ages: 5.2%
- E20 No Place Like Home: 4.77%
Top 5 visitor segments by visitor propensity (primary and secondary visitors only):
- F23 Families Matter Most: 1.63% - 2.34X
- I31 Hard Working Values: 5.81% - 2.27X
- B07 Across the Ages: 5.2% - 2.15X
- O53 Colleges and Cafes: 2.56% - 1.94X
- M45 Growing and Expanding: 3.56% - 1.77X
Peak Days: Saturdays, and somewhat Wednesdays and Fridays
Peak times: between 12 PM and 5 PM
Other areas visited:
- Larkin’s Corner: 8.11%
- Northtown Plaza Shopping Center: 5.01%
- Brandywine Town Center: 4.95%
- Walmart (Boothwyn): 4.89%
- Concordville Town Centre: 3.38%

Trade Area:
- 76% of visitors come from 9 miles
- 77% of visits come from 7 miles
Top counties:
- Delaware: 56.4% of visitors
- New Castle: 31.9% of visitors
Top 5 visitor segments by percentage of visitors:
- D16 Settled in Suburbia: 9.28%
- J34 Suburban Sophisticates: 6.61%
- C13 Philanthropic Sophisticates: 6.21%
- C11 Sophisticated City Dwellers: 5.48%
- A01 American Royalty: 5.07%
Top 5 visitor segments by visitor propensity (primary and secondary visitors only):
- C12 Golf Carts and Gourmets: 1.35% - 2.92X
- N48 Rural Southern Bliss: 1.38% - 2.13X
- C13 Philanthropic Sophisticates: 6.21% - 2.09X
- A05 Couples with Clout: 1.78% - 1.98X
- A02 Platinum Prosperity: 2.49% - 1.68X
Peak Days: Saturdays, and somewhat Sundays
Peak times: between 11 AM and 4 PM
Other areas visited:
- Larkin’s Corner: 12.45%
- Brandywine Town Center: 7.77%
- Walmart (Boothwyn): 7.54%
- Northtown Plaza Shopping Center: 7.01%
- Concordville Town Centre: 3.75%

Trade Area:
- 75% of visitors come from 24 miles
- 75% of visits come from 11 miles
Top counties:
- Delaware: 44.4% of visitors
- New Castle: 12.6% of visitors
Top 5 visitor segments by percentage of visitors:
- D16 Settled in Suburbia: 7.78%
- A01 American Royalty: 5.64%
- J34 Suburban Sophisticates: 5.55%
- C11 Sophisticated City Dwellers: 5.06%
- S69 Urban Legacies: 4.63%
Top 5 visitor segments by visitor propensity (primary and secondary visitors only):
- H27 Life of Leisure: 1.22% - 3.4X
- A05 Couples with Clout: 2.17% - 2.17X
- G24 Ambitious Singles: 2.2% - 2.04X
- F22 Fast Track Couples: 3.34% - 1.95X
- A01 American Royalty: 5.64% - 1.74X
Peak Days: Saturdays, and somewhat Fridays and Sundays
Peak times: between 12 PM and 4 PM
Other areas visited:
- Brandywine Town Center: 3.35%
- Concordville Town Centre: 2.85%
- Northtown Plaza Shopping Center: 2.83%
- Ridley Shopping Center: 2.19%
- Eddystone Crossings: 1.88%